
Salt & Butter partners with startups, growth-stage companies, and private equity-backed businesses that are ready to get serious about go-to-market. If you're looking for a partner who will move quickly, prioritize ruthlessly, and drive measurable outcomes, let's talk.

We work across the full arc of go-to-market — from strategy and planning to execution and measurement. Every engagement is shaped around where you are now and where you need to go.
Margaret Irons brings more than 20+ years experience developing and implementing marketing strategies that usher private equity-backed and growth stage companies to their next desired level. She has led high-performing teams at multiple organizations and sizes including agencies, associations, startups, and tech. Her areas of expertise include go-to-market and strategic marketing planning, brand and content, PR and analyst relations, demand generation, people and vendor management, budgeting and stakeholder engagement.









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